ABOUT US
Welcome to Sports Fashion Pte Ltd, a homegrown cornerstone in the realm of sporting goods retail, serving generations of passionate Singaporeans.
Our journey commenced in 1949 as Weston Corporation, nestled in Bras Basah Road. From those early days, we have championed the forefront of sports retail in Singapore, with our presence in iconic destinations like Peninsula Shopping Centre and Queensway Shopping Centre making us enduring hubs for sports enthusiasts.
Throughout the years, Sports Fashion has dynamically evolved, giving rise to an array of distinct banners under our umbrella. These banners encompass specialized niches and lifestyle categories. Among them, Weston Corp stands tall as a regional leader in football, offering an extensive range of replica jerseys and football gear. Limited Edt carved a niche in the sneaker and streetwear revolution, pioneering boutiques that cater to the most discerning tastes. iRun caters to both avid and recreational runners, curating a tailored experience for each.
We proudly serve as the official distributor and retailer for esteemed global brands such as New Era and Liverpool Football Club. Our distribution portfolio also embraces iconic names like Umbro and Lotto.
Our dynamic team propels us into the future of retail. Embracing the digital age, we harness social media and digital commerce, complemented by experiential flagship stores. The goodwill we have garnered not only within Singapore but also across the region is steering us toward ambitious expansion plans.
Join us on this journey where tradition meets innovation, where passion for sports unites generations, and where Sports Fashion emerges as a beacon of excellence in the sporting goods realm.